Art? Everywhere!

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Hello pals,

I’ve just returned to London after a quick jaunt around Europe (it’s quite nice – you should go sometime) to find that outdoor owners, media agencies and creatives have teamed up with the cream of UK creativity to cover the country in art.

Showcasing great British art across the UK, Art Everywhere is the largest exhibition of its kind in the world. From the 12–25 August 2013 some of the nation’s greatest art is on display across 22,000 poster sites and billboards up and down the country. Artists, curators, media owners and entrepreneurs joined by a love of art have fuelled this massive charitable celebration, and the general public crowd-funded over £30,000 to help make it happen.

The public chose their favourites from a longlist of great works all from UK public collections. The final ‘likes’ were counted on the 10 July to help create the Top 57 stunners to be displayed across thousands of sites.

Are you achin' for some Bacon?

Are you achin’ for some Bacon?

On the 8th August, the final exhibition was revealed with Sir Peter Blake at London’s Westfield ahead of the nationwide exhibition running from 12 – 25 August. A projected audience of 90% of the UK’s adult population, from Banff & Buchan in Scotland to Torbay in Devon, and from Lowestoft in Suffolk to Belfast in Northern Ireland, will enjoy beautiful art instead of advertising for two weeks this summer.

Now don’t get me wrong – I like outdoor ads more than any other person alive (probably) – but it’s a fantastic advert for the self confidence, reach and effectiveness of the medium to remove the corporate messages and be part of an art project of this scale.

If you’ve got some good snaps of these in situ, send them to the usual address and I’ll publish them here.

Cheers,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

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