Guess The Brand


Ads and the tube have been synonymous with each other since Londoners started taking underground trains to work a century and a half ago. So to celebrate, CBS Outdoor has unveiled a city-wide game, challenging commuters to guess which notable 150 brands have advertised on the London Underground in the last 150 years. The winner will get free travel for a whole year.

One poster will feature snapshots of products and another will show famous straplines, with commuters guessing the brands behind the advert. Members of the public can play the game online by going to

150brands London Underground game Tube CBS

The posters are being shown at 78 participating London Underground stations around the capital including London Bridge, Oxford Circus and Green Park for the next two weeks. Participants have until 25th August to submit their answers using the site – so get cracking!

150brands London Underground game Tube CBS strapline 1

Simon Harrington, Marketing Director, CBS Outdoor UK said “This is an addictive game which taps into our love of adverts old and new and fires up our competitive spirit. I would challenge any commuter to use the rare few minutes of downtime they have waiting for their train to guess the brands…I guarantee they’ll be hooked within minutes.”

Sounds too good to miss. See you on the Underground!

Poster Boy

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