When I was growing up in the 1990s the English summertime seemed synonymous with damp BBQs, drizzly afternoons and England losing very, very badly to some hyper-aggressive Australians in the cricket. 

But fast-forward five (oh, all right, fifteen) years, and our sportsmen and women are the toast of the nation… not least our cricket team who are cruising through 2013’s Ashes series with panache.

One brand that’s looking to capitalise on the popularity of England, like, winning at cricket is Buxton – the famous natural mineral water – who have launched a dynamic digital outdoor advertising campaign.Fronted by the dreamy (and irritatingly young) England captain Alastair Cook,the billboards will see activity driven by user-generated content from cricket fans.

Working with Posterscope, Buxton are using the innovative LIVEPOSTERTM platform to collate Ashes ‘chatter’ from the Buxton Cricket @GotTheBottle Twitter account, creating real-time ad content. The campaign will be broadcast on digital outdoor screens at rail concourses in London and Manchester on match days – so you can check the score whilst you’re running for your train.

The campaign will run for two, five-day periods this summer to coincide with the second and third test matches of The Ashes 2013 series (18th – 22nd July and 1st – 5th August) and will look a little something like this:

PosterscopeBuxtons

Awesome.

Have a good week,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

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