A Bus To The Theatre

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The red London bus is a British icon across the world, and one which has recently been given a bit of a 360 brand refresh (as an ironically bespectacled and endlessly punchable design consultant might tell you).

The much vaunted new Routemasters are starting service all over London – and I was interested to see that Dewynters has commissioned 30 Routemaster ads with CBS Outdoor to promote blockbuster theatre shows: Wicked and Charlie & The Chocolate Factory. It’s the first time an agency has “dominated” all of the new buses – taking a punt, no doubt, on the ability of the new buses to catch commuters’ attention rather more than their slightly less flash (but cheaper), Livingstone-era counterparts.

IMG_5407

According to Jason Cotterrell, Managing Director at CBS Outdoor UK,the new bus ads will soon be illuminated, and will be carried on routes which travel through central London. Sounds pretty Wicked.

Poster Boy

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