Pig in Sheet

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Now, as some of you might know, I’m a very proud East Anglian – who, in a former life (called “childhood”) grew up surrounded by animals of all different shapes and sizes, including a Vietnamese pot-bellied pig called Mabel (RIP).

So I was delighted to see that the world’s first real live pig feed was broadcast on a large format outdoor advertising screen in London a week or so ago, to raise donations and support for the farm animal welfare charity, Compassion in World Farming.

A group of Tamworth pigs on the organic Wren Davis farm in Great Missenden, Bucks (like Norfolk, but not as good) took a starring role in the live, interactive broadcast, which invited shoppers at London’s Westfield Centre to feed the animals in return for a £1 charity donation.

Pigs, technology and outdoor advertising. This is the best thing ever.

Pigs, technology and outdoor advertising. This is the best thing ever.

The campaign, created by the marketing agency Elvis, was a winner in Ocean Art of Outdoor competition, which invited agencies and brands to push the creative boundaries in outdoor advertising,

Shoppers were invited to feed the pigs by texting a number for £1. They are then sent a unique weblink, which connects them to an online broadcast and an accelerometer to operate a machine that scatters apples for the pigs – designed and built by members of the engineering department at London South Bank University.

Once fed, a personalised message of thanks appeared on the Eat Street digital billboard, together with a phone prompt asking people to make a monthly donation to Compassion in World Farming.

As a man who loves pigs, compassionate farming practices, outdoor advertising and digital technology, let me tell you that it can sometimes be hard to reconcile one’s passions in one go. But hats off chaps – this campaign has made me as happy as a pig in….

Cheers,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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