Volvic Video


When Volvic water – that clear liquid in a bottle which tastes much worse than Coke, and is less fun than Jamesons – needed to generate a bit of brand buzz, they went out-of-home, to the Bluewater shopping centre in Kent.

Volvic Juiced

Encouraging the sort of people who hang around in shopping centres to “get juiced” might not sound like a great idea –  but this interactive digital billboard features a game encouraging shoppers to squash as many on-screen apples as possible. Each “splat” (their words, dear reader, not mine) wins your rapt child an on-screen bottle of “tasty apple juice”, while you tuck into the free stuff being given out by the Volvic brand ambassadors. It’s a nice tie up between outdoor and experiential, with some free stuff thrown in for good measure – so everyone’s a winner.

I should say that the game was created by Kinetic Fuel, Frank PR and those clever chaps at Grand Visual – who owe me a drink for this shameless namecheck. Mine’s a Jamesons and Coke please chaps – but you’d better stick to Volvic.

Have a great weekend,

Poster Boy


Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s