Bobby And The Boys


Bobby Moore (the greatest defender in English football history, just ahead of Suffolk legend and personal favourite Terry Butcher) is the star of a new outdoor ad, designed to raise awareness of bowel cancer.

Sir Bobby lost his battle with bowel cancer twenty years ago, which the Bobby Moore Fund is marking with a campaign called “Make Bobby Proud”.

At its heart is a piece of outdoor media, using the latest gender recognition software to target a male audience. At Ocean Outdoor’s digital screen at Westfield London, ‘Look Out’ camera technology monitors the gender of people passing in front of the digital advertising billboard and when the majority of the audience is male, the Make Bobby Proud advert is displayed.

Bobby Moore Fund campaign

It’s a great use of technology – and a smart way of raising awareness of a disease which predominantly affects men.

Poster Boy


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