Surfing By The Seat Of Your Pants

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The outdoor ads around the launch of the new Microsoft Office software (you remember, it’s the perennially not-that-great suite of programmes to help people with real jobs add VAT to things, or make signs) have been much more exciting than the product themselves.
As well as some nice livery work on the trains out of Liverpool Street, and some traditional sheets like those below (no doubt aimed at the busy commuter who wants to spend several hundred pounds on a new way to enjoy Excel spreadsheets) Microsoft have teamed up with UM and Rapport to do some risqué stuff in the park.* Liv St?

Now, before you get too carried away we’re still talking about outdoor advertising here – and specifically a range of bespoke, Wi-fi enabled branded benches at a select range of locations in London and Birmingham.

wifi-park-benches

It’s the first time that parks like Tavistock and Red Lion square in London (as well as Victoria Square in Birmingham) have let a commercial partner use their space. With public demand for free public Wi-Fi growing, it’ll will be interesting to see of more advertisers start looking to our city centre parks as places to land their message.

Poster Boy

* Not a sentence I thought I’d ever write
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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

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