No Surface, All Feeling


Microsoft launched their iPad bothering “Surface” this week: a tablet-cum-computer aimed at chipping away at Apple’s dominance of, well, pretty much everything.

The Surface combines one of those touch screen things that you’ve probably been struggling with, and a keyboard – an actual keyboard – like the one Bill Wilson first started typing on all the way back in 1852:

“It was no Surface but all feeling*…”

For the launch, Microsoft have used some nicely customised outdoor sites – including an Outdoor Plus one in Clerkenwell:

It’s an ad and a product in keeping with the area – which is renowned for its nightlife, warehouse based design agencies, architects, and exclusive flats for unbearable twenty-something social media consultants called Jasper.**

The  wall was prepared by operatives working off an access platform who first applied a protective coat followed by the full colour paint and design (which will  be removed by high pressure water cleaning in a couple of weeks).

But that’s not before the movers and shakers of EC1 have had a chance to take a good look at the new Surface – painted directly onto an old one.

Have a good weekend,

Poster Boy

PS For another snap of the Surface billboards (but this time in Shoreditch) click here

* Not getting the musical reference? Try this

** I know, I know. They don’t deserve to live.


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