Everything, Everywhere

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Phone network Everything Everywhere launched the UK’s first 4G service a few days back – promising to bring the sort of lightning fast mobile internet which means nobody will ever be more than 0.5 seconds from a blog, Tweet or freshly Instagrammed cupcake.*

For reasons known only to their marketing team, they chose to spend some moolah on press ads**a bit of online, but a serious amount of dough on outdoor. Which, if you’re a brand in a hurry to get noticed by the right consumers, is always a good call.

The guys and gals over at Media Week report an Everything Everywhere spokesman as saying the campaign would “dominate every single DOOH site in the UK … with special bespoke city dominations in the 4G launch cities across banner sites, rail, roadside and digital formats”

Everything Everywhere: a more accurate description of their outdoor ads than their network coverage…but points for effort.

All pretty nifty.

The ads, which were created by Saatchi & Saatchi, feature the strapline: “The new network for your digital life” with MEC buying the media for the campaign.

When the rest of the mobile networks catch up with EE, it will be interesting to see if there’s the same scramble for the UK’s DOOH space…or whether, by going hard and outdoor, EE have stolen a march on their competitors.

Have a good week,
PB

* Ask your kids, Grandad

** Ask your Grandad, kids

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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