High Five For Chips

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As anyone who’s ever waited patiently behind me at a buffet will attest, there are few things in life I like more than chips… so I was especially delighted to see McCain’s use outdoor for a big autumn push on everyone’s favourite form of potato.

At the heart of their marketing strategy is an innovative national outdoor campaign, featuring 21 separate executions, which launched on 1st October. The ads are tailored by location – so consumers passing near Dudley Zoo will be asked to ‘Roar, if you’re having chips tonight’, while other ads encourage office workers to ‘leave at 5 if you’re having chips tonight’.

Whether anyone is actually impressionable enough to roar at a billboard selling chips is anyone’s guess…but in Dudley it’s probably best not to rule anything out.

Meanwhile, specially created bus shelters, appearing in London, York, Glasgow, Manchester and Nottingham, will also invite consumers to ‘high-five’ a giant hand in return for a money-off coupon for McCain Home Chips.

Punch stuff for chips, kids!

The specials were planned and booked with JCDecaux by PHD and Posterscope with creative by BMB.

If anyone knows the exact location of one of these chip-voucher dispensing bus shelters, then you know where to get me, right?

Have a great weekend,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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