To Stratford! And Beyond!


After seven years of waiting patiently*, yours truly finally had a chance to snoop around the Olympic site for an hour or two this weekend – bravely shunning both the company of my family AND the world’s largest McDonald’s to look at ads.

The journey started at Kings Cross, which is festooned with eye-catching brands not least the ones below (which I wrote about way back here).

I think they call that ‘brand equity’

At Stratford International, Deloitte – an Olympics sponsor – have wrapped the entire station in ads designed just for that location:

And a stone’s throw away from Stratford International (at the rather humbler ‘Stratford’) Lloyds TSB dominates the space in a similar way.

Lloyds TSB @ Stratford

In fact that oversized,  dominating outdoor seems to be the modus operandi for the core Olympic sponsors (as anyone who’s walked through the gazillion McDonald’s ads in Euston will testify).

Indeed just to the side of Olympic park – and visible from the walkway that connects Stratford International and the main stadiums – Cisco systems are doing just the same.

Cisco @ Westfield Stratford

But my favourite ad of them all is from the ever cheeky Paddy Power, who’ve jumped shamelessly on the Olympic bandwagon (but with a fair amount of wit and brio):

Well, it made me smile..

Have a Golden week,


* I’ve been doing other things in the intervening time.


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