Go Compare!

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Gio Compario – that irritatingly named, irritatingly ubiquitous ‘comedy’ tenor – has been causing a bit of controversy on the goggle box, by being blown up in his latest spot.

Accompanying the TV campaign were a series of posters, which were mysteriously vandalised with (reasonably polite) graffiti.

I’m not sure my spraycan knows any words as polite as ‘away’.

The last thing this man needs is pizza. I mean seriously – his stomach is bigger than my bedroom.

The internet was abuzz with people Tweeting and Instagramming (ask your kids) pictures of the posters…until it was revealed that the campaign was a really smart hoax, by those folks at Dare and these two chaps here.

Very clever indeed – and proof (as if it were needed) that nothing beats a smart piece of outdoor if you want to get people talking.

For more on the campaign, check out the Flickr (again, ask your kids) below.

Have a great week,

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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