Home Advantage

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British Airways – and their agency BBH – have been producing some of my favourite ads of the last year, on TV, in print and outdoor. In June, they began a new Olympics-themed campaign called #homeadvantage – encouraging Brits to stay in London during the Olympics.

As a long suffering Ipswich fan, used to trudging up the A14 to watch the Tractor Boys demonstrate a complete lack of any “#homeadvantage” I’m sceptical about the concept… but some of the ads are great.

My favourite – perhaps predictably – is an impressive outdoor stunt picture (stop giggling) of gold medal hopeful Jessica Ennis. The ad measures 53 by 75 metres – that’s bigger than 15 tennis courts, 193 London buses or my even my East London hideout..

The best bit? It’s been painted on a field near Heathrow Airport, so those flying in to the UK – on a BA flight or otherwise – won’t be able to miss it.

PB

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

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