Outdoor Ads And Missing People

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Today, Kate McCann – in her first official role as Ambassador of the charity Missing People – will launch the biggest digital billboard campaign in British history.

Organised by the Outdoor Media Centre and produced by Grand Visual, this campaign will see a network of billboards publicise people missing across the UK. The value of the advertising space donated by the outdoor advertising industry is estimated at over £1million, and the campaign is estimated to reach over 10 million adults during the summer months when – thanks to the Olympics – Britain will be at its busiest.

Poster Boy hears that the whole industry has worked together to make this happen. From OMC members donating over £1million in media space, to the work of digital outdoor specialist Grand Visual (who created the ‘OpenLoop’ technology which powers the ads) the campaign demonstrates that outdoor is both a force for good; and the perfect medium for a campaign of this sort.

Kate McCann, outside the Ocean Outdoor Bullring site

Bill Wilson from the OMC summed it up like this:

“Outdoor advertising is able to reach a mass audience again and again, so it’s really the perfect medium to help the authorities find some of the missing people, whose stories are so important but too often slip under the radar.

“The Outdoor Media Centre and our members feel strongly that we can make a difference to the hundreds of thousands of families who are living each day not knowing when they’ll see their loved ones again.”

And Neil Morris, Founder and Managing Director of Grand Visual, the production and creative technology company supporting the campaign commented:

“The Digital Out of Home market is now at a stage where it can really deliver on its key strengths – its ability to react in real-time with relevant copy to a broadcast audience.

“It is the perfect platform for the Missing People’s Initiative – allowing the charity to manage and deliver this impactful campaign from their desktop computer and publish it instantly to a nationwide audience.”

The media agreed – and the story was covered far and wide yesterday. Ever helpful, I’ve  managed to get my hands on some of the coverage – which is below.

Happy reading,

Poster Boy

The Sun 

This Morning 

The Telegraph 

ITV News 

Irish Independent 

Civil Society 

Marketing Week 

Media Week 

The Drum 

Yahoo News 

The Huffington Post 

Daily Record

*****************************************************************************

Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com …

The OMC Website is at http://www.outdoormediacentre.co.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel

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