Posterboy’s Canadian cousins have been on the blower, with news of an illuminating outdoor campaign for McDonalds.
Ad agency Cossette have used a billboard to display the fast food giant’s ‘Open All Night’ strapline – but with a special reflective tape, which only becomes visible when illuminated by the headlights of hungry drivers:
It’s one of those bright ideas that’s so simple and effective, you wish you’d thought of it. But sadly for all of us, some unbearably bespectacled Canadian creative is lapping up all of the credit, money and Cannes nominations for this minor stroke of genius, while you’re stuck here reading this blog.
Doesn’t seem fair, does it?
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