Big Up The up!


Word reached Poster Boy this week of a neat new campaign for the up! – an irritatingly punctuated but really rather lovely little streetcar, from your favourite German automobile company, Volkswagen.

Using Ocean Outdoor’s suite of digital screens – plus some natty social media work from DDB and Boxlight Media – the campaign mixes that Facebook thing your kids keep telling you about, with some deliciously imposing outdoor advertising.

The concept is simple. Log on to the Volkswagen Facebook page (it’s here), write something nice about the new up! (whilst trying to ignore that erroneous exclamation mark) and in return the nice folks at Volkswagen will flash up a compliment – to you – on an Ocean digital screen.

I logged on for a look and got this screengrab:

And yes, before you look I did remember to crop out my Facebook identity..

“Kate Elizabeth’s silly grin makes our tummy go all butterfly-ee” reads the caption. It’s the probably the first time a car company has ever given Kate a compliment – but there’s no shame in that. In Poster Boy’s experience you have to take the plaudits from wherever you can find them…


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