As anyone who’s tried to neogitate the hordes of beautiful people currently packing out every bar in our nation’s capital will know, we are currently neck-deep in London Fashion Week.
And as such, outdoor media owners all across town are bringing a bit of catwalk glamour to out-of-home consumers.
In the West End, Vogue and Ocean Outdoor are teaming up to bring London Fashion Week to the style-conscious shoppers of Westfield W12.
The magzine is using Ocean’s Eat Street digital billboard as a live canvas to reach shoppers at the iconic London mall, bringing them exclusive video of Stella McCartney’s Olympic Adidas collection.
When Stella’s tracksuits aren’t dominating proceedings, the screen is featuring daily highlights of impossibly thin and attractive people walking around in a range of unusual outfits, punctuated by a never ending stream of commentary on Twitter. Sounds to me like the perfect fit for a fashionista audience…
And there’s no escaping LFW – even Underground. As part of an ongoing partnership with the British Fashion Council, CBS Outdoor UK is bringing a live feed from London Fashion Week to over 60 Cross-track projection screens in tube stations across central London, with images being projected alongside highlights from the @LondonFashionWk Twitter feed.
It just goes to show what we already knew – if you want to reach the cool kids, you have to go outdoor.
PS Got something interesting to share from the world of outdoor? Get in touch with me directly on firstname.lastname@example.org …
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