Last week we welcomed back the Queen of Pop – for a music video debut with a difference.
Now on her twelfth studio album, Madonna (an artist not adverse to the odd publicity stunt) found an interesting way of promoting her latest smash, ‘Give Me All Your Luvin’.
The single – the first to be taken from Madge’s new album, MDNA – debuted on Clear Channel billboards across the US, France, Spain, Sweden, Norway, Singapore, Belgium and Finland on the 3rd of February, in promotional push with outdoor at its heart. The media giant expects the campaign to reach 150 million people worldwide.
And in Britain the video appeared at Piccadilly Circus, while also streaming on hundreds of Clear Channel owned radio stations across the globe. For those of you who weren’t able to get away from the office/a pressing three hour lunch to watch the premiere, the song is here:
Madonna looks as good on a billboard as she does at the Super Bowl , taking over MTV or snogging Britney on You Tube, so much so that I still can’t believe she’s 53 years old.
Incidentally, that makes her old enough to be my mother – who, thank heavens, is yet to appear in anything like this.
PS Got something interesting to share from the world of outdoor? Get in touch with me directly on firstname.lastname@example.org …
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