Property website Zoopla has launched a new advertising campaign with taxi ad specialists Ubiquitous, which will see hundreds of cabs in the capital shed their black paint for a lick of something more exciting:
Each cab will be uniquely branded with different property data from various parts of London, in support of Zoopla’s ‘smarter property search’ campaign – which is also running in print, on radio and on national television.
Ubiquitous MD Alex Barnett said that the relatively affluent average cab passenger makes the medium perfect for a property-seeking audience.
And even those without The Knowledge know that taxi advertising is a great way to get your brand out and about, especially in London – and it’s hoped this distinctive campaign will reach 93% of Zoopla’s target London audience over the next six months.
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