By Ivan Clark, OMC‘s Man on the Move
This advertising and sampling vehicle provides screen advertising, with sound, and the opportunity for brands to vend from the units. These are being promoted as pamper stations in the boys and girls washrooms of bars and clubs nationwide.
At launch there are 250 units, which is planned to rise to around 3,000 over the next 18 months.
Brands can now reach trendy bar and club audiences, with the chance of additional retail sales and product sampling.
Digital out-of-home suited to one of the most social of venues.
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