Brazil is calling you


By Ivan Clark, OMC‘s Man on the Move

Summer never really got going this year in the UK and now spring has gone straight into Autumn, Brazil is calling you.

More specifically, the Brazilian Tourist Board (Embratur) is using a spectacular installation at London’s Euston Station to display panoramic images of the iconic Sugarloaf Mountain, golden sands of Ipanema and the dramatic Iguassu waterfalls.

The image shows how eye-catching a wrap can be, particularly when accompanied by 5 x digital 6-sheets and 20 x escalator panels.

Telling commuters where they could go to get away from where the sun don’t shine, a good all round collaboration between Embratur,  JCDecaux , IPM and Initiative Media.

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