By Ivan Clark, OMC‘s Man on the Move
atm-AD are testing the ROI of their media with two current campaigns.
Andrex have launched a Puppy Points loyalty scheme, tapping into the great British love of pets and the aahhhh of the cute Andrex puppy. atm-AD cashpoint users get a unique code printed on their receipt to claim double puppy-points.
McDonalds are also using atm-AD to prompt people using a cashpoint between 7.00 pm and 6.30 am to download an app containing information on all 350 locations open through-the-night.
Both campaigns will use transaction data in measuring campaign effectiveness, one unique feature of the atm-AD proposition.
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