If you’re not in you can’t win


By Ivan Clark, OMC‘s Man on the Move

As I didn’t scoop the jackpot in last night’s monster Euromillion’s draw, I am still blogging today.

It seems I’m not the only one that thinks Canary Wharf Media have some digital posters reaching a valuable audience; the National Lottery had a campaign running yesterday.

As this is not the first time the National Lottery have booked space at Canary Wharf it just goes to show even if you trouser a seven-figure salary, you’re still happy to invest a quid-or-twenty to win £150m+. If the investors/gamblers work for banks at least they’ll be using their own money rather than ours.

Ordinary posters obviously can’t easily do this kind of last minute promotional job, still a solid use of digital.


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