By Ivan Clark, OMC‘s Man on the Move
If you were at Westfield London last Saturday you would have noticed people queuing-up to get their photos taken, and not a cast member from the Only Way is Essex in sight.
In an extension to Colgate’s Smile campaign, Ocean Outdoor had a photographer taking shots of people SMILING for immediate upload to their giant Eatstreet screen.
525 happy-snaps later and lots of dwell-time as people waited to get shots on their mobiles to take away.
Breath of fresh air. (sorry)
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