Smile you’re on an Ocean Outdoor screen


By Ivan Clark, OMC‘s Man on the Move

If you were at Westfield London last Saturday you would have noticed people queuing-up to get their photos taken, and not a cast member from the Only Way is Essex in sight.

In an extension to Colgate’s Smile campaign, Ocean Outdoor had a photographer taking shots of people SMILING for immediate upload to their giant Eatstreet screen.

525 happy-snaps later and lots of dwell-time as people waited to get shots on their mobiles to take away.

Breath of fresh air. (sorry)

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