By Ivan Clark, OMC‘s Man on the Move
You don’t come across anything for ages and then two things come along in quick succession, both tech related.
The first a test in OOH engagement, the second new CRM software, both firmly aiming to put people first.
In the process they have signed-up Barclays to substantially increase their network to nearly 10,000 ATM’s able to serve-up their customary multi-level advertising platform.
That’s a win double, happier customers and bigger reach for advertisers.
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