Clear Channel provides text-to-donate digital billboard space


By Ivan Clark, OMC‘s Man on the Move

Genuinely helping homeless people get off the streets couldn’t fail to make even the most hard-nosed person put their hands in their pockets. Well now they can pull-out their mobile rather than loose change and text a donation. Clear Channel is donating space on their LED billboards to help raise money for homeless charity, Thames Reach. Although this is not necessarily bleeding-edge technology, it’s people-friendly. If you cough-up £2 you get a new track to download by Imogen Heap. I have never heard of her but this certainly beats being “chugged” on Tottenham Court Road.


Thames Reach campaign


See official story here

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube channel


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s