Category Archives: Outdoor

Introducing Poster Boy …

Posted on November 21, 2011 by

Hello. My name is Poster Boy (no, really) and I’m the outdoor afficionado now in charge of the OMC blog. I’ll be bringing you all the latest news and comment from the world of out of home media … and keeping … Continue reading →

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White Van Advertising Man

Posted on September 21, 2011 by

By Ivan Clark, OMC‘s Man on the Move I have heard of advertising aimed at people in transit but not posters on Transits. I didn’t even know this type of Outdoor advertising was available, through a reputable media owner. Brands … Continue reading →

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Double Act for Outdoor Plus with Central London Digital

Posted on September 20, 2011 by

By Ivan Clark, OMC‘s Man on the Move Today it’s been announced that Outdoor Plus has won the TfL tender to install giant LED screens in London’s Euston underpass, which around 100K people pass daily, mainly in cars. This now … Continue reading →

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CBS Outdoor Big Bus Challenge: My favourite entry

Posted on September 9, 2011 by

By Ivan Clark, OMC‘s Man on the Move Last night the winner of CBS Outdoor’s Big Bus Challenge was announced. As a collaborator at Borkowski.do I submitted an entry but didn’t even make the shortlist. However, to show I am … Continue reading →

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Forecourts and Motorway services not just for filling or emptying your tank

Posted on September 6, 2011 by

By Ivan Clark, OMC‘s Man on the Move Many years ago you would only have stopped at a petrol station to fill-up your tank, and maybe get some emergency supplies, perhaps cigarettes, sweets and/or soft drinks. Motorway services used to … Continue reading →

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Hi-Tech gets Trendy

Posted on September 5, 2011 by

By Ivan Clark, OMC‘s Man on the Move In a move that’s about as far away from digital signage as a poster is from a street-sign, Hi-Tech have launched Trendy TV and Trendy Vend. This advertising and sampling vehicle provides … Continue reading →

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Brazil is calling you

Posted on September 1, 2011 by

By Ivan Clark, OMC‘s Man on the Move Summer never really got going this year in the UK and now spring has gone straight into Autumn, Brazil is calling you. More specifically, the Brazilian Tourist Board (Embratur) is using a … Continue reading →

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Hi-Tech monthly newsletter out

Posted on August 8, 2011 by

By Ivan Clark, OMC‘s Man on the Move Hi-Tech Media, the specialists in bar washroom advertising and marketing, have just released their latest monthly newsletter. This issue highlights “time for change” and the fourth campaign they’ve run with Hi-Tech to … Continue reading →

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Rail media a potent mix for any brand

Posted on July 28, 2011 by

By Ivan Clark, OMC‘s Man on the Move Consistently in the conversations I have had with Outdoor media owners over the course of writing these blogs, they have been keen to stress the uniqueness of their audience profiles, compared to … Continue reading →

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Airports: places to get excited about

Posted on July 19, 2011 by

By Ivan Clark, OMC‘s Man on the Move When I set about writing this blog I realised how little I actually knew about airport advertising. When I worked in media agencies, airports were places clients bought long-term holdings on billboards … Continue reading →

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