The Outdoor Media Centre is the trade association for outdoor media owners and lobbies on behalf of its members, deals with central and local government, promotes good practice in health and safety and engages in environmental issues.
Additionally it markets the outdoor medium – celebrating change, heralding new campaigns, and putting its weight behind the new industry audience research launching soon. Its primary focus lies on the inter-media planning process at agencies and advertiser clients – a resource centre, a service to support everyone who plans media and is looking for arguments in favour of outdoor.
The Outdoor Advertising Association (OAA) relaunched itself as the “Outdoor Media Centre” on 26 January 2011.
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