Mr Porter Hits The City

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Mr Porter – the ASOS of global capitalism’s sharply dressed overlords – sells the sort of suits that only Kanye West, Benedict Cumberbach and Bill Wilson can carry off (and afford).

So when I heard that the brand was planning a push in London, I wasn’t suprised to hear that they had shunned my local tube station, in favour of the grander backdrop of Canary Wharf.

The takeover of that stationwill run until 15 June, and sees the brand’s black and white creative cover over 70 screens and posters, as well as ticket gateways and escalator fins.

Mr Porter is also to launch geo-targeted search and online display advertising in the Square Mile and Canary Wharf area, and will distribute 20,000 copies of bi-monthly newspaper The Mr Porter Post to key businessmen in the area. It is also working with financial newspaper City AM on a cover wrap and ongoing editorial package… so if you are young, upwardly mobile and haven’t had all of your financial assets nationalised because an ongoing credit crisis, you know where to go for some new slacks.

Check out that ads below:

This photo via one of the best marketing strategists on Twitter – @SweenageKicks. Check ‘im out

Happy shopping,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

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Attempt the Unthinkable

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With England’s World Cup campaign just a few weeks away (I know! I’m as excited as you are!) the advertising jamboree that accompanies (and funds) events of this nature is beginning to limber up on the touchline, spit orange rinds from its mouth, and mouth unintelligible threats at an over-extended and entirely metaphorical referee.

Still with me? Good. Because in Clerkenwell, Shoreditch and a few other choices environs for the Instagram generation, some nice street-art style outdoor ads have started appearing, flogging the wares of Nike (and, frankly, making them look pretty damn impressive).

The campaign comes with its own hashtag – Attempt The Unthinkable – which is cute (especially given England’s chances of escaping alive from the group of death…)

Have a good one,

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

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A Queen Elizabeth II Olympic Perk

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Ah, the the Olympics – such happy times to be a young thing in London. Mo Farah’s golds! Danny Boyle’s truimphant opening ceremony! Boris Johnson getting stuck on a zipwire! And absolutely tonnes of outdoor advertising, all over Stratford! They were heady days…but unless you live in the east of the capital, you’ve probably not given much thought to what’s happened to the Olympic park in the last two years (unless you are a West Ham fan, of course).

But while the rest of us have been busy getting on with our day jobs, the Olympic park has been converted from world-beating sports complex into London’s biggest new public space….and has been renamed the Queen Elizabeth Olympic Park, after the nation’s favourite grandmother.

I took a trip around there when it opened a few weeks ago, and although it feels a little sparse at the moment, there are some lovely bits of outdoor art to be found:

Are you spotting the Olympic theme?

And nestled among the art, shiny stadiums and slightly confused looking tourists is also some interesting outdoor advertising, designed by local artists to promote local businesses.

I snapped this explanatory board, which gives you a sense of the thinking behind some of the ads:

It’s a neat idea, that’s very much in keeping with a part of London that attracted artists and independent spirits long before it attracted Seb Coe, and David Beckham’s speedboat.

Here are some of the executions for some top east end businesses:

I love it!

Poster Boy

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

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Grey: Great or Grate?

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The UKIP poster controvery took another turn for the bizarre today – weeks after the party launched its controversial posters, faced a Twitter backlash and then became the subject of some creative vandalism (tut tut).

Today, conceptual artist Bill Drummond has written an article in the Guardian where he talks about creating “art” from UKIP billboards. To be crystal clear, and whether it is “art” or not, vandalising other people’s property (such as billboards) is illegal and never to be encouraged…and personal objections to a legal product or political party don’t justify destroying outdoor ads.

However, what Drummond’s article (and the pictures below) do underline is how emotive and powerful outdoor media (ahead of any other medium) can be. The public nature of outdoor means that the odd case of this sort is more likely than, say, the vandalisation of a person’s television in response to an annoying commercial. But it’s also the power that makes outdoor the medium of choice for so many brands, charities, governments or political parties.

Let me know what you think of the pictures below.

Before…

…and after

(Photos by Tracy Moberly and via The Guardian)

Poster Boy

** UPDATE ** The UKIP posters are a gift that keep on giving…and after their latest round of headlines, I couldn’t resist the urge to share this, sent in by a loyal reader (and Lenny Henry fan…)

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.org.uk/

Follow OMC on twitter @OutdoorMC

Join OMC’s LinkedIn group

And see what planners have to say on OMC’s YouTube

Edited with BlogPad Pro

Two Top Tactical Tidbits

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One of the many wonderful things about outdoor is the flexibility it offers, giving clients, creatives and media agencies a canvas on which to paint big, strategic campaigns….or occasionally, create more tactical tidbits.