Abraham Lincoln: Outdoor Hunter

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What does the name Abraham Lincoln mean to you?

Soaring oratory? Inspirational leadership? A moral and political clarity found all too rarely in modern public life?

All good answers. But a new film (produced by Tim Burton and based on a book by Seth Grahame-Smith) looks to add another quality to Abe’s enviable locker: vampire hunting.

Abraham Lincoln: Vampire Hunter (and no, I’m not making this up) is a mash up movie (stop giggling) which blends actual historical characters with the sort of pale skinned, blood-fancying, sub-Twilight gothic pap that your ungrateful teenage children spend all of your money consuming.

And to celebrate its release, Abe’s ad agency have produced some mashed-up outdoor media, spraying it directly onto the bricks of EC1:

At first glance, these pieces looked like just another graffitied Shoreditch wall, in a part of the world well known for its street art. It was only on the second time of passing – after seeing a traditional ad for the poster on the underground – that I clocked there was a hidden commercial message.

Does that make them less effective than a regular billboard? Or does the fact that I’m writing about them suggest the exact opposite?

Answers on a postcard to the address below.

Have a great week,

PB

To accompany its UK release, Abe’s ad agency have indulged in a bit of mashed-up outdoor media, using some prominently placed walls in EC1 to create their own posters for the movie:

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Got something interesting to share from the world of outdoor? Get in touch with me directly on iamposterboy27@gmail.com

The OMC Website is at http://www.outdoormediacentre.co.uk/

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7 thoughts on “Abraham Lincoln: Outdoor Hunter

  1. Well, I hope they clean it off and restore the Victorian brickwork to its former glory because there is nothing to admire about criminal damage masquerading as advertising !

    1. I assume they own those bricks – or got permission from the people who do. It’s all about context really – that part of London is known for its graffiti, so it doesn’t look out of place…

      Poster Boy

      1. Thanks for the reply. Guess your faith in trendy Hoxton types having the civic responsbility to do so is stronger than mine ! It is equally true that one man’s art is another man’s eyesore so your comment is fair enough.

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